Marketing Specialist

Website McDonalds

Job Description:

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Job Responsibilities:

  • Support the Senior Manager of Digital Marketing Strategy & Loyalty portfolio in developing and implementing fully integrated, multi-channel marketing strategies and campaigns to drive conversion to our digital platforms including awareness, acquisition, and adoption.
  • Partner with category leads to ensure digital campaign strategies are integrated within campaigns and supported with marketing tactics to achieve business goals
  • Facilitate cross-functional team meetings and manage project timelines, deliverables, and approvals across all key stakeholders
  • Lead war rooms for campaigns and marketing promotions; partnering with cross-functional teams to facilitate discussion, gather key information, track action items and support in post-campaign recaps
  • Support in campaign development and execution across marketing & media channels and strategic development of marketing briefs
  • Work with agency partners, Consumer and Business insights teams to identify, analyze and leverage best practices to optimize upcoming and future campaigns to drive digital acquisition, awareness & penetration
  • Marketing lead for Deployment and Restaurant Execution of promotions by developing communication plans for field to ensure flawless execution; includes developing content and presenting and utilizing internal communication tools to communicate to the field in a timely manner
  • Responsible for and act as the liaison with internal teams and agencies for review and approval of campaigns; provide feedback to ensure they adhere to brand standards and legal regulations
  • Support of admin duties: billing, file management, ensuring campaign & project background information are saved & archived for easy reference

Job Requirements:

  • Highly organized and detail-oriented and have the ability to manage multiple projects and prioritize them to ensure they adhere to timelines
  • Experience working with digital data & analytics a plus
  • Strong communication skills to act as a liaison, work effectively, and build relationships with key stakeholders
  • Experience in managing multi-channel marketing campaigns and working with agencies
  • Advanced level skills in Microsoft Word, Excel, and PowerPoint
  • Knowledge of core marketing and media channels (Digital, Social, Mass, Merchandising, CRM)
  • Knowledge of mobile apps, loyalty reward programs, digital trends and evolving industry changes
  • Bachelor’s degree in business, Marketing or Communications
  • 3-5 years of marketing experience in consumer retail or service marketing
  • Thrives in a dynamic fast-paced environment and agile to adapt to changing needs
  • Digital-forward thinker who is customer-focused
  • Takes initiative to work independently on day-to-day priorities and planning for future needs.

Job Details:

Company: McDonalds

Vacancy Type: Full Time

Job Location: Mississauga, Ontario, CA

Application Deadline: N/A

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