Website Fleming College

Job Description:

The Manager, Student Recruitment and Conversions is an outreach role that has a broad scope, with college-wide responsibilities for overall prospective student outreach, including all student recruitment activities for both direct and non-direct market segments.

Job Responsibilities:

  • This position also provides the college’s academic schools with leadership and direction in the development and delivery of initiatives to support each school’s secondary school articulation and school/college/work activities.
  • The incumbent manages the utilization of salesforce automation tools by the Recruitment team to capture and nurture prospective student leads from initial contact through to application and conversion.
  • This also includes prospective student drip email communication campaign strategy development- that aligns seamlessly with the recruitment cycle and strategic goal of the College.
  • The incumbent will utilize Salesforce and applications like Pardot to create prospect and applicant funnels directly correlated with the recruitment cycle.
  • This role manages the team that provides outreach expertise in the development and planning of marketing and recruitment initiatives targeted to the college’s prospective student audience(s).

Job Requirements:

  • Minimum of 5-7 years of progressive sales/marketing experience, preferably within the education sector
  • Extensive knowledge of college programs and services preferred 
  • Knowledge of the secondary school sector and experience in outreach activities and partnership development
  • Experienced in the development and management of a marketing/sales plan
  • Demonstrated organizational skills in project leadership for on and off campus initiatives
  • Experience in the establishment, management, and chairing of advisory committees

Job Details:

Company: Fleming College

Vacancy Type: Full Time

Job Location: Hamilton, ON, CA

Application Deadline: N/A

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